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Ariel Churi

Principal UX Designer

Ariel Churi
  • Led 10+ teams of UX designers & art directors to deliver service design, digital–physical customer experiences, stakeholder research, asset governance, & C-suite engagement. Projects spanned luxury eCommerce to ML-powered administrative interfaces. Clients included Bridgestone, Samsung, Morgan Stanley, & Sotheby’s.

  • Led UX for Amazon's digital comics operation across web, mobile, tablet on iOS & Android.

  • For IBM, created multiple spatial/hardware experiences with 3D modeling, mechanical design, PCB design, sourcing & fabrication including Augmented Reality (AR).

  • Created interactive exhibit controls for New York's Metropolitan Museum of Art.

  • For Calvin Klein, created life-size, touch-screen experiences for their flagship stores.

  • Invented, sourced, & manufactured educational electronics kits used in institutions such as Arizona State University, University of California, Berkeley, & school districts throughout New York City and New Jersey.

  • Credits include:

    • 2nd Art and Science International Exhibition & Symposium, Beijing, China  

    • Gwan Ju Design Biennale, Gwan Ju, Korea

    • Ubiquitous Computing Conference, Seattle, WA

    • New Product Showcase, Compact Impact, New York, NY

    • Writer for Make Magazine

    • Various NYC solo shows

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