Ariel Churi
Principal UX Designer

Led 10+ teams of UX designers & art directors to deliver service design, digital–physical customer experiences, stakeholder research, asset governance, & C-suite engagement. Projects spanned luxury eCommerce to ML-powered administrative interfaces. Clients included Bridgestone, Samsung, Morgan Stanley, & Sotheby’s.
Led UX for Amazon's digital comics operation across web, mobile, tablet on iOS & Android.
For IBM, created multiple spatial/hardware experiences with 3D modeling, mechanical design, PCB design, sourcing & fabrication including Augmented Reality (AR).
Created interactive exhibit controls for New York's Metropolitan Museum of Art.
For Calvin Klein, created life-size, touch-screen experiences for their flagship stores.
Invented, sourced, & manufactured educational electronics kits used in institutions such as Arizona State University, University of California, Berkeley, & school districts throughout New York City and New Jersey.
Credits include:
2nd Art and Science International Exhibition & Symposium, Beijing, China
Gwan Ju Design Biennale, Gwan Ju, Korea
Ubiquitous Computing Conference, Seattle, WA
New Product Showcase, Compact Impact, New York, NY
Writer for Make Magazine
Various NYC solo shows
